X CEO Linda Yaccarino told the company’s investors Thursday that the social media site will soon introduce a three-tiered subscription model to increase profitability.
Reports suggest that the site will offer basic, standard, and plus subscriptions at different price levels.
The timeline for implementing this plan and the potential profitability are still uncertain. However, Yaccarino believes that this model will help recover some of the lost revenue from advertisers leaving the site after Elon Musk acquired it last year.
There are signs that advertising revenue is returning to X.
Yaccarino’s announcement of the upcoming three-tiered subscription model follows Musk’s statement that he wants all users to pay a fee to access X.
